For coaches & consultants who want to enjoy
a smoother freelance life.
If you're about to hop out of a job into a freelance coaching business,
you're in the early days of launching one or
you're running out of steam in your established coaching practice:
A Listening Life was created especially for you.
You're good at what you do - you know your coaching is useful and powerful but
the business of coaching is wearing you out.
Our programmes have been specifically designed for Coaches who want to flourish in their business, build a sense of community with peers, and seek accountability partners to decide on priorities and focus. Coach-Mentoring Groups led by an established, commercially successful Coach, who has been running a profitable coaching consultancy since 2013.
The programmes were inspired initally by conversations on the podcast "A Listening Life", which shares stories, tips and information from experienced coaches who've managed to crack the code and break through to a financially successful business. Since then they have grown into powerful Coach-Mentoring community which is supporting and challenging Coaches to stop wobbling and start flourishing!
At A Listening Life™️ you'll find a suite of ways to build the skills and confidence to keep growing a profit-making business over the long term, with your integrity and authenticity fully intact.
Welcome! I'm Aly King-Smith and I'm approaching 13 years of profitable self-employment as an Executive Coach.
After a fearful tip-toe into self-employment in 2005 and many years spent wrestling with the concept of niching, I’m finally leading a successful, established and profitable niche coaching consultancy, that feels authentic and heart-led. My consultancy is engaged by loyal, global companies of every size and sector.
Clients who have trusted us include Amazon, GSK, Mention Me, Trustpilot, Biogen, Roche, Audible, Astex and many many more.
I’ve created A Listening Life™️ to share the steps to working this puzzle out.
My aim is to help coaches move quickly from worried or weary, to confident and clear.
I've been an Executive Coach since 2005, and post-grad qualified and MD of Clearworks Coaching, since 2013.
It's time to pass on some lessons learned.
My background is in commercial sales leadership in the pharmaceutical sector, and physiotherapy before that. I’m a business owner, speaker, podcaster, writer and passionate advocate for sports and the outdoors. If you’re looking for me, I’ll be on the tennis court with my husband, up a mountain with my daft dog or by the sea with my big noisy grown-up family.
If you find yourself saying "I love coaching but hate the business side" or "I dream of going freelance but I'm scared to death", you're in exactly the right place. Even if you're running a good business but it tires you out and makes you feel lonely sometimes, these groups will bring you powerful outcomes.
I offer Coach-Mentoring in groups online and face to face in my home county of North Devon. Everything is priced to reflect the needs of newer or frustrated coaches and I'm excited to welcome you to A Listening Life™️.
Listen to the Podcast
Business Mentoring Group
Small Group Residential
Over the last decade or more, I've been creating a framework for building a successful coaching practice. It's my belief that if you've covered all of these areas beautifully, you will have a growing business that is sustainable.
We can't cover all of these areas in one session, or even a week, but this framework offers you a start point, and we go from there. In the pre-work, we'll identify which of these topics brings your interest, and is the most likely to have the greatest difference NOW. And we start there.
The Framework for A Listening Life™️ for Coaches
Beliefs & Blocks
What are your core beliefs about self-employment? Your likelihood of success? Your identity as a freelancer? What assumptions might you be making and how can you work on your belief system to give you the best chance of success?
Set-Up & Fuel
Building a healthy, happy. high performing business relies on sustainable process and practice. Where's your support coming from? What's the best structure for your practice? What might you be overlooking, that could cause you to struggle?
The Art of the Niche
What's the work that makes your heart race? Who, what, where might you find clues to the work that flows for you? Call it speciality, niche, ideal client or simply favourite - if you're feeling stuck I can help you find a place to start and accelerate progress. If clients can't differentiate what you do, from all the other coaches, you're never going to fly.
The Shop Window
What does your business look and feel like from the outside? What messages are you sending purposely or accidentally? Do they match your intention? What reputation are you building and who might see your brand and think "that's for me"? Where are you on view, and how can more people experience you?
Parcels with bows on
Create some 'offers' and specialist short term products that make it easy for clients to buy. We look together at the coaching you do already and create a unique way to present this, brand it up, and take it to market. No tricks and inauthentic promises. But genuine packages that mean you know what you're offering and feel confident they're worthwhile. And Clients understand what they'll get for their money.
The Exchange
Pricing and Offers. How can you be sure that you're offering business in a sustainable way so that your Clients can afford and appreciate it, and you are earning what you want to earn. Work out where you might be giving too much or too little, and see how "fair exchange" plays out in your business.
If this interests you, let's have a chat. Feel free to set up a call with me now.